Kenya Breweries Unveils Snapp Dry Cider in Latest Product Expansion
Kenya Breweries Limited (KBL) has strengthened its presence in the cider market with the launch of Snapp Dry Cider, a refined and bold addition to its product lineup. Designed for consumers seeking a sophisticated, less-sweet beverage, this new offering reflects KBL’s commitment to innovation and catering to evolving tastes in Kenya’s dynamic alcoholic beverage sector.
Snapp Dry Cider introduces a crisp, semi-dry taste with a balanced fruitiness, targeting a growing demographic that prefers complex flavors over traditionally sweet options.
The cider is particularly crafted for modern, trend-conscious women who appreciate both quality and lifestyle appeal.
“The launch of Snapp Dry Cider is a testament to our deep understanding of evolving consumer trends. We recognize the demand for premium beverages that deliver both taste and lifestyle appeal, and Snapp Dry Cider is our answer to that need,” said Faith Nyambura, Marketing Manager – Innovations at East African Breweries Limited (EABL).
Tapping into a Growing MarketKenya’s cider industry has experienced rapid growth, with millennials and Gen Z consumers driving demand for fruity, lower-alcohol alternatives to traditional beers and spirits.
The introduction of Snapp Dry Cider builds on KBL’s previous successes, including Tusker Cider and Manyatta Cider, both of which have performed well in the market.
To celebrate the launch, KBL hosted the inaugural edition of Snapp Socials, an exclusive event series aimed at fostering a sense of community among women.
The first event, The Long Brunch, took place at Naiposha Gardens, bringing together influencers, media personalities, and consumers for an immersive experience featuring music, networking, and celebrations.
Snapp Dry Cider is now available nationwide at leading retailers, supermarkets and e-commerce platforms, offering consumers multiple ways to enjoy this premium new drink.
With this launch, KBL continues to redefine the cider experience in Kenya, providing innovative options that reflect changing consumer preferences and the company’s vision for premiumization in the beverage industry.
