Britam Brings Together Over 100 SMEs for Growth Forum in Thika
More than 100 Small and Medium-sized Enterprises (SMEs) from Thika and its surrounding areas converged for the Britam Biashara Network forum, a business engagement initiative aimed at equipping entrepreneurs with practical strategies to navigate economic challenges, improve profitability and build sustainable enterprises.
The forum, themed “Unlocking SME Potential and Growth in Kenya: Profits Under Pressure,” brought together entrepreneurs, financial experts and industry stakeholders to deliberate on the evolving business environment and the importance of collaboration in strengthening Kenya’s SME ecosystem.
The event also attracted partners including the Kenya National Chamber of Commerce and Industry and HFC Limited, who engaged participants on opportunities available for businesses despite the prevailing economic pressures facing many enterprises across the country.
Speaking during the forum held at Eton Hotel in Thika, Leonard Chirchir said SMEs continue to play a critical role in driving Kenya’s economy through job creation and innovation.
“Thika is built on the resilience, determination and innovation of hardworking entrepreneurs who wake up every day to create jobs, grow industries and keep our economy moving,” said Chirchir.
“At Britam, we are proud to walk this journey with SMEs by providing solutions that not only protect their businesses today, but also secure a better tomorrow for generations to come,” he added.
The discussions focused on the increasing pressure on business profits caused by rising operational costs, inflation and changing market trends. Participants were encouraged to embrace innovation, strengthen partnerships and adopt technology-driven solutions in order to remain competitive and resilient.
According to the Kenya National Bureau of Statistics, Kenya has more than 7.4 million Micro, Small and Medium Enterprises (MSMEs), employing over 14.9 million people. The sector contributes between 30 and 34 per cent of the country’s Gross Domestic Product (GDP) and accounts for more than 90 per cent of all private enterprises in Kenya.
The figures highlight the significant contribution SMEs make towards employment creation, industrial growth and economic development.
Chief Guest James Muriithi noted that despite the current economic hardships affecting many businesses, opportunities for growth still exist for entrepreneurs willing to adapt and remain consistent.
“Profits may be under pressure, but opportunity is not lost. The businesses that will define Kenya’s future are those willing to adapt, invest in relationships, embrace technology and remain consistent even in difficult seasons,” said Muriithi.
“SMEs are not small players in the economy; they are the engine that powers Kenya’s growth story,” he added.
Stakeholders at the forum emphasized the need for stronger collaboration between financial institutions, business associations and entrepreneurs in order to create a supportive environment for businesses to thrive.
The networking session also provided an opportunity for entrepreneurs to exchange ideas, share experiences and explore partnerships that could help improve market access and business growth.
Participants described the forum as timely, especially at a period when many SMEs are grappling with challenges such as high taxation, reduced consumer spending and limited access to affordable financing.
Business owners further welcomed the opportunity to interact directly with financial experts and corporate leaders, saying such engagements help entrepreneurs gain practical insights into sustaining and expanding their businesses.
The choice of Thika as the host town was considered strategic due to its growing industrial and agricultural significance. The town continues to attract businesses because of its proximity to Nairobi, access to major transport networks and vibrant entrepreneurial culture.
Britam noted that the Thika forum forms part of its broader nationwide initiative aimed at empowering entrepreneurs through knowledge-sharing platforms and strategic partnerships.
The company reiterated its commitment to supporting SMEs through financial solutions, mentorship and business networking opportunities designed to strengthen enterprises across the country.
Industry players attending the forum maintained that SMEs remain central to Kenya’s economic growth agenda and called for increased support to help businesses unlock their full potential.
The forum concluded with renewed calls for innovation, resilience and collaboration among entrepreneurs as key pillars in shaping the future of Kenya’s SME sector.
