Pepsi Takes Christmas to the Road, Malls and Dining Tables with KSh 30m Fizzmas Push
Seven Up Bottling Company(SBC) Kenya Business Development Director Martin Kariuki speaking during the launch of Fizzmas Festive campaign on 11th December 2025
Pepsi Kenya has rolled out Fizzmas, a KSh 30 million festive campaign designed to embed the brand into everyday Christmas moments across the country, from shopping malls and restaurants to highways and entertainment venues.
The nationwide campaign, which runs through December into early January, shifts away from traditional promotional mechanics and instead invites consumers to participate simply by encountering Pepsi-branded experiences where festive activity is already taking place. Pepsi, Mirinda, Aquafina and Sting Energy are being positioned around meals, travel, social gatherings and entertainment during the peak holiday season.
Fizzmas is anchored on the theme “Everything Else Can Wait, It’s Christmas,” reflecting a focus on connection, celebration and shared experiences at a time when consumer movement and spending are at their highest.
Speaking at the launch, SBC Country Manager John K’Otieno said the campaign mirrors how Kenyans naturally celebrate the holidays.
“Fizzmas is built to meet Kenyans where they already are; at concerts, in malls, on the road and in shared social spaces. This season is about fun, connection and shared experiences, and instead of asking consumers to participate in mechanics, we are giving them better environments, better access and better moments as they come together to enjoy a great Christmas,” he said.
Food and travel form a central pillar of the campaign. Pepsi has partnered with Simbisa Brands, integrating Fizzmas into Pizza Inn, Chicken Inn and Galito’s outlets nationwide. The brand is also working with Shell petrol stations to reach holiday travellers through festive refreshment stops and product sampling along key travel routes.
In urban centres, Pepsi has strengthened its presence in high-footfall retail and lifestyle spaces, including Two Rivers, Garden City, Galleria, The Junction and The Hub Karen, as well as selected hypermarkets. These activations combine entertainment, sampling and lifestyle engagement to capture peak festive foot traffic.
From a commercial standpoint, SBC Kenya Business Development Director Martin Kariuki said the campaign is also about expanding reach during a critical consumption period.
“Fizzmas allows us to reach new consumers where they already are on the road, at events, in restaurants and across communities. Our portfolio has something for everyone, from Mirinda mixers to Aquafina and high-energy Sting variants, and the festive season gives us the perfect window to introduce our brands to millions of Kenyans,” he said.
Fizzmas is running alongside the Kunywa Airtime na Pepsi Millennium Campaign, which continues to reward consumers with airtime, data and mobile money through participating bottles.
The campaign is expected to peak over the Christmas period before extending into early January, aligning with return travel and the back-to-school season.
