USIU Tops 2025 University PR Challenge, Outshines Rivals
USIU’s Azza Mohamed, Jane Gititu, Shanice Muthoni, Samuel Mbugua, Antoinette Bonita, Mary Njoki (Glass House PR), and Tenda Mtana (Chief of Party, Kaya Advisory), during the award ceremony of the University PR Challenge held at the Aga Khan University, Nairobi. USIU emerged the winner, with Strathmore University finishing second, Mount Kenya University (MKU) securing third, and Riara University placing fourth.
Nairobi, August 27, 2025 – United States International University–Africa (USIU-Africa) has stamped its authority in the field of communication and media training by clinching top honors in the 2025 University PR Challenge. The win cements USIU’s position as a leader in nurturing innovative, industry-ready public relations professionals.
The highly anticipated national competition brought together some of Kenya’s top universities to test students’ ability to develop strategic campaigns, manage crises, and deliver impactful communication solutions in an era defined by digital disruption and fast-changing media landscapes.
This year’s contest proved especially competitive, with Strathmore University claiming second place, Mount Kenya University (MKU) securing third, and Riara University coming in fourth. Judges described the overall standard as exceptionally high, reflecting the steady growth of PR education in the country.
USIU’s triumph was attributed to its team’s originality, precision, and practical insight. Their presentation demonstrated not only creativity but also strong teamwork, critical thinking, and a clear understanding of modern communication dynamics. Judges and peers alike were impressed by their ability to merge innovation with practical execution.
The judging panel, made up of seasoned communication experts and academics, praised the participants for their professionalism and thorough preparation.
Alex Owiti, a leading communications consultant, said USIU’s campaign distinguished itself with “its innovation and flawless execution,” adding that the competition had showcased “a bright future for Kenya’s PR industry.”
Echoing this view, Lorraine Onduru, a respected corporate affairs strategist, lauded the students for their agility and creativity: “This challenge reveals the immense talent in our universities. The students displayed strategic thinking and the ability to design impactful solutions. Every team deserves recognition.”
Dr. Caroline Kiarie, a public relations scholar and academic, underscored the importance of mentorship and preparation in the students’ success: “What we witnessed was a testament to the dedication both students and mentors invested. The attention to detail and creativity were remarkable.”
The University PR Challenge, now a key event in Kenya’s academic calendar, continues to serve as more than just a competition. Industry leaders view it as a bridge between classroom learning and professional practice.
Mary Njoki, Founder and CEO of Glass House PR Limited, emphasized its wider impact: “This initiative goes beyond winning. It exposes students to real-life communication challenges, from crisis management to stakeholder engagement, while connecting them to industry networks and opportunities.”
For USIU, the victory adds another layer to its reputation as a pioneer in communication and journalism education in the region. The institution has consistently demonstrated its commitment to equipping students with globally competitive skills in media and strategic communication.
On behalf of the winning team, Azza Mohammed expressed pride and gratitude: “This achievement validates the rigorous training we receive at USIU. It motivates us to pursue excellence in the communications field. We dedicate this win to our mentors and fellow students who supported us tirelessly.”
The recognition not only elevates USIU’s status but also serves as an inspiration for upcoming PR professionals across the country. The contest reinforced the idea that success in public relations requires more than theory it demands creativity, innovation, adaptability, and ethical leadership.
As the curtains closed on the 2025 University PR Challenge, the competition highlighted the vital role of education in shaping Kenya’s communication landscape. With young professionals like USIU’s winning team stepping forward, the future of public relations in the country looks promising, dynamic, and globally competitive.
