TVS Motor Unveils ‘World’s Favourite Racing Machine,’ the TVS Apache RTR 180, in Kenya
Nairobi, Kenya – November 17, 2025 – Global two and three-wheeler giant TVS Motor Company made a high-performance entry into the East African premium motorcycle market, officially unveiling the TVS Apache RTR 180 in Kenya.
Partnering with their established African distributor, Car & General, this launch is seen as a key strategic move to deepen TVS Motor’s footprint in the continent and cater to the nation’s growing community of discerning urban riders.
The TVS Apache, a nameplate celebrating 20 years of its “Track to Road” philosophy, arrives in Kenya with a legacy of racing excellence, setting a new benchmark for technology and performance. With a formidable global presence boasting over 6.5 million riders across more than 60 countries its introduction is poised to significantly impact Kenyan biking culture.
“Kenya is central to TVSM’s continental ambitions,” stated Mr. Peyman Kargar, President – International Business, TVS Motor Company. “The nation’s growing community of discerning riders and evolving urban infrastructure make it the ideal market for the Apache’s debut, strengthening our commitment to offer performance-led, premium mobility solutions across Africa.”
Key Specifications and Market Details
- Forged from 43 years of TVS racing heritage, the TVS Apache RTR 180 is designed to deliver a powerful and precise riding experience:
- Engine: 177.4cc high-performance engine.
- Power & Torque: Produces 15.22 PS at 8,500 RPM and 14.1 Nm of torque at 6,500 RPM.
- Features: Equipped with disc brakes, adjustable race-tuned suspension, a 5-speed gearbox, and a beast-inspired LED headlamp.
- Pricing & Availability: The motorcycle is priced at KES 269,990 and will be available across 12 Car & General dealerships in Kenya in a palette including Pearl White, Matte Blue, Gloss Black, and Matte Grey.
R&D Fuels Global Expansion
The launch in Kenya comes shortly after TVS Motor’s compelling debut at EICMA and is part of the company’s ambitious plan to expand its global reach. The company is heavily investing in research and development to maintain its competitive edge in the fast-evolving mobility sector.
TVS Motor’s R&D investments have seen a significant upward trajectory, growing from ₹ 495 crore in FY 2022-23 to an all-time high of ₹ 1,025 crore in FY 2024-25. This investment supports a robust team of over 2,000 engineers, manufacturing, and IT specialists, focusing on clean, connected, and technologically advanced mobility solutions for global markets.
Mr. Vijay Gidoomal, CEO of Car & General, expressed confidence in the new offering: “This launch marks an important step in enhancing the motorcycle landscape, bringing together advanced performance, design and reliability… We trust the TVS Apache RTR 180 will accelerate the growth of the premium motorcycle segment in Kenya and strengthen the strong reliance that the customers have in the TVS brand.”
TVS Motor’s products are now sold in more than 90 countries across Asia, Latin America, and Africa, with the Apache series continuing to redefine performance worldwide.
