Glass House PR CEO, Mary Njoki Joins Elite Panel for 2025 SABRE Awards Africa
CEO of Glass House PR Mary Njoki: Honored for Leadership and Global Impact in Strategic Communications
Mary Njoki, Founder and CEO of Glass House Public Relation ( PR) Limited, has been selected to join the judging panel of the esteemed SABRE Awards Africa 2025, an honor that underscores her exceptional leadership and the growing influence of African professionals in global communications.
Presented by PRovoke Media, the Superior Achievement in Branding, Reputation, and Engagement (SABRE) Awards recognize excellence in public relations campaigns across various regions, including Africa.
As the world’s largest and most respected public relations awards program, the SABRE Awards have set industry standards for over 30 years, celebrating outstanding work in credibility, engagement, and relationship building.
Njoki’s appointment marks a significant milestone for Kenya’s PR industry, as she is the only founder and CEO from Kenya to serve on this year’s jury.
Her inclusion highlights the impact of Glass House PR Limited in shaping strategic communications across Africa and beyond.
“The SABRE Awards celebrate the power of strategic communications, championing innovation, creativity, and ethical storytelling,” said Njoki.
Additionally,she acknowledged her inclusion of being part of the judging panel and promise to contribute her expertise in influencing the platform.
“I am honored to be part of the judging panel and look forward to contributing my expertise to this influential platform.”she said.
The SABRE Awards Africa attracts participation from a diverse range of organizations, including PR agencies, corporations, government bodies, NGOs, in-house communication teams, media firms, and startups.
Participants submit campaigns for evaluation based on creativity, effectiveness, and impact in categories such as crisis management, corporate reputation, and influencer marketing. Winners are selected through a rigorous judging process that identifies the best public relations and communication campaigns across the continent.
Njoki, an award-winning entrepreneur and public relations practitioner, founded Glass House PR Limited in 2012. Under her leadership, the firm has worked with over 100 organizations, including SMEs, banks, African governments such as Zanzibar and Ethiopia, and global brands like Facebook and Uber.
Her expertise spans multiple industries, from technology and real estate to consumer products and travel.
“As the SABRE Awards continue to highlight the value of public relations, Glass House PR is honored to represent Kenya on this global stage,” said Njoki.
She echoed the words of PRovoke founder Paul Holmes in providing and improving the value of Public Relations.
“Our values align seamlessly with the awards’ mission, and I anticipate a competitive selection process leading up to the ceremony later this year,”she said.
Njoki emphasized the importance of collaboration in shaping the future of the industry.
“I look forward to working with like-minded professionals dedicated to advancing the role of public relations in Africa and beyond,” she stated.
The SABRE Awards Africa 2025 Gala will take place later this year, bringing together industry leaders and innovators to celebrate excellence in public relations across the continent.
