Middle-Income Earners Emerge as Key Revenue Drivers for NCBA Bank
NCBA-DIRECTOR-HEAD-OF-BRANCHES-RIGHT-GIFTING-A-CUSTOMER-DURING-THE-WEALTH-MANAGEMENT-ENGAGEMENT NCBA Bank has identified middle-income earners as one of its fastest-growing and most valuable customer segments, with the group now emerging as a major contributor to the bank’s revenue growth due to rising uptake of investment products and wealth management solutions. The bank said the segment, largely made up of young and digitally savvy…
