Qatar Airways and Swizz Beatz Unveil Global Creative Platform at Art Basel Paris
Doha, Qatar, October 27, 2025 — Qatar Airways has announced a first-of-its-kind global creative partnership with Grammy Award-winning artist and entrepreneur Swizz Beatz, unveiling The Qatar Airways Creative 100 at Art Basel Paris 2025. The initiative marks the airline’s bold entry into the world of cultural innovation and creative collaboration.
In partnership with The Dean Collection, founded by Swizz Beatz and Alicia Keys, the Qatar Airways Creative 100 will celebrate 100 influential creatives from diverse industries including art, design, music, fashion, technology, and sports who are redefining global culture. The initiative will officially debut during Art Basel Qatar in February 2026.
Among the first names announced are Grammy Award-winning South African DJ Black Coffee, Olympic fencing champion and style icon Miles Chamley-Watson, Bang & Olufsen CEO Kristian Teär, Dior Homme Jewellery Director Yoon Ahn, and Ferrari’s Chief Design Officer Flavio Manzoni. From the visual arts, acclaimed sculptor Kennedy Yanko and painter Patrick Eugene are also among the inaugural honorees.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said the project mirrors the airline’s culture of innovation and global connectivity. “At Qatar Airways, creativity fuels everything we do — from reimagining travel to connecting cultures. Our partnership with Swizz Beatz celebrates the power of creativity to inspire, unite, and transform the way the world connects.”
Swizz Beatz, co-founder of The Dean Collection, echoed the sentiment, saying, “Qatar Airways doesn’t just move people it moves the world. Together, we’re creating a platform that shines a light on the most inspiring people of our time. The Creative 100 is just the beginning.”
The collaboration will extend into Qatar Airways’ passenger experience, with special-edition merchandise and onboard creative features. A highlight of the partnership includes a Formula 1®–themed aircraft livery unveiled at the announcement, with another design tied to the 2026 FIFA World Cup™ set to follow.
The airline will also launch a digital platform for The Creative 100, serving as a cultural hub featuring films, interviews, podcasts, and city guides by global creators. Privilege Club members will enjoy exclusive access to masterclasses and cultural events hosted by the Creative 100 inductees.
The initiative builds on Qatar Airways’ expanding partnership with Art Basel, reinforcing its commitment to connecting the worlds of travel, creativity, and global culture.
