Kenya Airways Partners with WRC Safari Rally 2025 to Boost Sports Tourism
Kenya Airways (KQ) has reaffirmed its commitment to promoting sports tourism by partnering with the World Rally Championship (WRC) Safari Rally 2025. The collaboration aims to position Kenya as a premier destination for motorsport enthusiasts and safari adventurers.
Scheduled for March 20-23, 2025, in Nairobi and Naivasha, the rally is expected to attract 50 participants from across the globe and draw thousands of spectators, with millions more following the high-octane action online.
Kenya Airways Group Managing Director and CEO, Allan Kilavuka, lauded the partnership, stating:”We are excited to once again collaborate with WRC Safari Rally, an iconic event that showcases Kenya’s natural beauty, resilience, and world-class hospitality.
As the official airline partner, we are committed to providing seamless travel experiences for participants and fans while reinforcing Kenya’s reputation as a top-tier global destination.
“A Legacy of Motorsport SupportKenya Airways has a longstanding history with motorsports and the Safari Rally, dating back to the 1990s. The rally exemplifies Kenya’s spirit of sportsmanship, culture, and heritage, captivating global audiences.
The Safari Rally returned to the WRC calendar in 2021 after a 19-year hiatus, with KQ pledging continuous support for the prestigious event.As the official airline partner, KQ will play a crucial role in transporting rally cars, spare parts, participants, officials, and fans.
Leveraging its vast international network, the airline seeks to attract a diverse audience, boosting Kenya’s global sports tourism profile.An Unforgettable Rally Experience Renowned for its challenging terrain, the Safari Rally will test drivers on rugged roads, sandy tracks, and deep water crossings, all under extreme weather conditions.
The event offers participants and spectators a unique blend of thrilling motorsport action and Kenya’s breathtaking landscapes and wildlife encounters.This partnership aligns with Kenya Airways’ mission to connect people, cultures, and markets across Africa and beyond.
By supporting high-profile sporting events, the airline continues to elevate Kenya’s status on the world stage, fostering tourism growth and economic development.
As Kenya cements its place as a global sports tourism hub, Kenya Airways remains dedicated to championing initiatives that unite communities and showcase the country’s rich heritage to the world.
