Kenya’s Globetrack Shines at AMEC Awards 2025 with Triple Win
Esther Kagiri, Founder and Managing Director of Globetrack, celebrates the company’s historic triple win at the AMEC Awards 2025 in London, marking the first African victory in the awards’ 23-year history.
Kenya’s leading media monitoring and analytics firm, Globetrack, has been feted with three prestigious awards at the AMEC Awards 2025 (International Association for the Measurement and Evaluation of Communication), cementing its position as a global leader in data-driven communication measurement and evaluation.
The company was celebrated for its outstanding contributions to advancing strategic communication through data insight-led, measurable impact, with recognition for projects with the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) and the Kenya Civil Aviation Authority (KCAA), alongside an individual honor for its founder and managing director, Esther Kagiri.
In the first category, Globetrack was recognized for its foundational collaboration with NACADA, which focused on combating alcohol and drug abuse through data-driven communication. Working closely with NACADA, Globetrack mapped a comprehensive measurement journey, setting baselines, piloting insights, and building a scalable evaluation framework that directly supports NACADA’s prevention and education mandate.
Together with NACADA, we set out to do things differently, to measure not just activity, but impact, said Esther Kagiri, Founder and Managing Director of Globetrack. We mapped the measurement journey, set baselines, and used insights to guide improvement in their mandate to curb alcohol and drug abuse.
The project established a compelling measurement narrative for NACADA, allowing meaningful tracking of behavioral and perceptual change, a critical step toward understanding the effectiveness of public health campaigns in Kenya.
In the second category, “Most Impactful Client Recommendations Arising from a Measurement Study,” Globetrack was also recognized for its ability to bridge the gap between measurement and management, transforming data into actionable strategies that support Kenya Civil Aviation Authority (KCAA) core mandate, aviation safety, compliance, and stakeholder confidence.
One of the standout recommendations from the study was the launch of a post-certification compliance mentorship program for new Approved Maintenance Organizations (AMOs). This advice emerged from Globetrack’s analysis of media gaps around post-certification practices and the growing volume of conversations related to aviation safety, licensing, and airworthiness.
“Our recommendations went beyond generic insights,” explained Ms. Kagiri. “They were business-aligned and outcome-driven. For KCAA, that meant connecting communication to its core mission of aviation safety and compliance, proving that strategic measurement can directly support operational success.”
The results showcased how data-driven insights can strengthen institutional credibility, improve communication outcomes, and deliver measurable public value.
Ms. Esther Kagiri was also named the AMEC Executive Professional of the Year, a prestigious global honor recognizing her visionary leadership, dedication to excellence, and outstanding contribution to advancing communication measurement standards worldwide. She is the first African woman to serve on the AMEC Board and the first African ever to win this award.
Globetrack has made history as the first company in Africa to win at the AMEC Awards in the organization’s 23-year history. This year, it stood out as the only African and Kenyan company recognized at the 2025 AMEC Awards held at Church House, London, a powerful testament to the region’s growing influence in the global measurement and evaluation space.
Kenya’s success at AMEC 2025 underscores the continent’s steady rise in insight-led communication. Notably, Globetrack has earned recognition for three consecutive years, 2023, 2024, and 2025, for its outstanding work with the Kenya Human Rights Commission, Association of Kenya Insurers, Kenya Revenue Authority, Kenya Civil Aviation Authority (KCAA), and the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA).
The triple victory solidifies Globetrack’s standing as a leader in data-driven communication. It also positions Kenya and Africa as a thought leader in the global conversation on measurement excellence, accountability, and impact.
