AMF 2025 Aims to Redefine African Storytelling and Media Futures
The Africa Media Festival (AMF) returns for its 3rd edition on February 26-
27, 2025, at the National Museums of Kenya in Nairobi, a gathering that connects
media professionals, storytellers and innovators strengthening the connections that drive growth and representation in African media and across its continent.
AMF has become a key platform for collaboration and meaningful conversations about the future of African media with over 1,300 attendees, 120 speakers and 50 sessions in its first two years, AMF continues to set the standard for engaged, inclusive events that advance media practices and amplify
African voices.
This year’s theme, Bridging Gaps, Connecting Media Futures aims to address
structural, technological and cultural challenges in African media while building pathways for
collaboration and representation.
Speaking at the pre-summit briefing, Baraza Lab Executive Director Maurice Otieno noted that the AMF is the annual creative recharge station since guzzles inspiration and fresh ideas.
“This year, we’re jazzed to see how the media and creative world have been doing their version of a glow-up, keeping pace with shifting audience vibes and the tech rollercoaster we’re all riding. We can’t
wait to hear your stories, your wins, and even your ‘What-was-I-thinking?’ moments, ” he said.
The two-day event will provide attendees with various experiences tailored to learning, networking
and exchange including Ignite Talks: Brief, impactful sessions exploring new ideas and perspectives, Workshops: Practical, hands-on opportunities to engage with emerging trends and tools
in media, Unconference Sessions: Participant-led discussions designed to encourage candid
dialogue and a showcase of innovative storytelling techniques and media technologies.
Concurrently, Deputy Curator Africa Media Festival Martie Mtange said that this year, the Africa Media Festival is all about spotlighting the unsung heroes of the media industry since those whose work often goes unnoticed but drives significant impact.
” Attendees can look forward to dynamic sessions on how to stand out in today’s saturated content creation landscape, thought-provoking discussions led by social impact media practitioners on the
power of representation and practical workshops tailored for young media professionals across
Africa. Our evening concerts promise unforgettable performances when the sun sets including
surprise acts that we believe you will all enjoy. Come ready to connect with media and creative professionals, gain valuable insights and celebrate the ever-evolving media world.” he said.
Lisa Muchangi, Marketing and Communications Manager at Baraza Lab, expressed, “Africa
Media Festival is where the heart of our media and creative community comes alive. It’s a space
for collaboration, learning, and building connections beyond the event. Whether you’re a
storyteller, innovator, or media leader, you can join a collective actively shaping the narratives
that matter.”
AMF 2025 ensures that its program and audience reflect the continent’s diversity. Voices from
rural creators, independent media, and marginalized communities will share the stage with
established professionals and industry leaders, contributing to an event that is as inclusive as
forward-thinking.
AMF 2025 is proud to collaborate with media houses, industry leaders and philanthropic
organisations who share its vision of transforming the African media ecosystem. The
introduction of the AMF Ambassador Program will further amplify the festival’s message,
leveraging influential voices from Kenya, South Africa, Nigeria, Uganda, Tanzania, and beyond.
Africa Media Festival 2025 offers a valuable opportunity to join a growing movement
celebrating African stories and building connections across the media community.
