Absa Bank Kenya Unveils “Play Your Cards Right” Campaign to Accelerate Card Usage
Nairobi, Kenya – September 3, 2025 – Absa Bank Kenya PLC has launched a new customer rewards campaign aimed at accelerating card usage and deepening the adoption of cashless transactions across the country.
The three-month initiative, dubbed “Play Your Cards Right,” seeks to encourage both existing and new customers to embrace everyday digital payments using Absa Debit and Credit cards. In addition to promoting cashless convenience, the campaign offers participants a chance to win attractive prizes.
Customers who use their Absa cards to swipe, tap, or shop online will be automatically entered into a draw. Weekly prizes of KSh. 100,000 will be awarded to three winners, while one lucky customer will take home KSh. 1 million each month during the campaign period.
Speaking during the launch, Linda Kimani, Head of Cards Payments at Absa Bank Kenya, emphasized that the campaign is both a rewards initiative and part of the Bank’s broader strategy to foster a cashless economy.
“The Play Your Cards Right campaign is designed as a customer rewards initiative encouraging Absa Debit and Credit card holders to embrace card usage while making daily transactions meaningful, fun, and rewarding,” said Ms. Kimani. “We built this campaign on the foundation that Absa Bank continues to innovate around our customers’ needs and lifestyles, remaining a Bank that is customer-first, digitally led, and attuned to the evolving needs of every customer.”
Over the years, Absa Bank has invested heavily in digital-first card solutions, ensuring they are secure, fast, and convenient. This latest campaign underscores the Bank’s commitment to making banking easier and more rewarding, while reinforcing its financial inclusion agenda.
“We would like to reinforce our belief that banking should not be complicated, but should be convenient, versatile, reliable, fun, and secure which is exactly what our card solutions deliver,” added Ms. Kimani.
By tying rewards to everyday transactions, Absa aims to enhance customer engagement while boosting the uptake of digital payments. The campaign aligns with the Bank’s sustainability strategy, which encourages customers to transact efficiently and securely, strengthening trust in Kenya’s rapidly growing digital economy.
