adidas Originals Unveils First Standalone Store in Nairobi at Westgate Mall

Global sportswear giant adidas has officially opened its first adidas Originals standalone store in Kenya at the Westgate Mall, Westlands, marking a major milestone in the brand’s retail expansion across East Africa.

The new store, launched in partnership with WAMA International Group, promises a premium lifestyle retail experience, offering a wide range of adidas Originals products including footwear, apparel, and accessories for both men and women.

WAMA International Group, known for its strong retail footprint with over 30 stores across the region, has ambitious plans to expand further within East Africa.

Located on the first floor of the Westgate Mall home to more than 80 retail outlets the adidas Originals store opened its doors with a vibrant launch event.

Guests were treated to an immersive experience that included live DJ performances, sneaker customization, cultural showcases, and other entertainment, reflecting the brand’s ethos of creativity, inclusion, sustainability, and innovation.

“It has been a great experience to partner with the WAMA Group and bring the first Originals standalone store to Nairobi,” said Brett Burgess, Senior Director, Africa Export at EM South.

“As a brand, we are committed to growing our presence in Africa and contributing positively to the communities we serve.”Ismael Elmahdy, Head of Retail at WAMA International Group, expressed excitement about the milestone, stating, “We are thrilled to launch our first adidas Originals store in East Africa.”

The opening underscores adidas’ commitment to deepening its engagement in Africa by offering tailored products and experiences that resonate with the local culture while maintaining the brand’s globally recognized design excellent.