Farida Idris: From Radio Sales to Redefining Africa’s Purpose-Driven Brands
Farida Idris’s inspiring rise in Kenya’s media and communications landscape is a testament to grit, transformation, and purpose. From selling timeshares in Nairobi and Sudan, she has become one of Africa’s most influential voices in branding, media, and public relations. Her turning point came at just 22, after a fateful meeting with the late industrialist…
